The slogan 'Pleasure you can't measure' was intended to appeal more to women and youths. The nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. In 2002, the Mars bar was reformulated and its logo was updated with a more cursive appearance except in Australia where it still has the pre-2002 logo. Three million Mars bars accompanied the British task force to the Falklands in 1982. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red gold-edged lettering. The bar and the proportions of the main components have changed over the years. He had a staff of twelve people, and originally advertised it as using Cadbury's chocolate couverture. He modelled it after his father's Milky Way bar, which was already popular in the US, adjusting the recipe to better suit European tastes. It was first manufactured in Slough, England under the Mars bar name in 1932 by Forrest Mars, Sr., son of American candy maker Frank C. In the United States, it is marketed as the Milky Way bar. In most of the world, a Mars bar is a chocolate bar with nougat and caramel, coated with milk chocolate.

The pre-2002 Mars logo, which is still used in some countries

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